Everything you publish–articles, media, Aunt Martha\u2019s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we\u2019ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We\u2019ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn\u2019t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.<\/p>\n","protected":false},"excerpt":{"rendered":"
Everything you publish–articles, media, Aunt Martha\u2019s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we\u2019ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make … Continue reading Getting clear on the purpose of your content (and how I missed the mark)<\/span>