Every website needs traffic, right?
A website without conversions is a bad investment for a company – and most probably means an unhappy client for you.
What do you need to do on the tech side and what do you need to tell your client to do on the content side for a performant website in the SERPs (Search Engine Results, i.e. to get that organic traffic)?
This talk shares a use case in the B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.
You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.
