{"id":3201,"date":"2023-02-16T22:50:33","date_gmt":"2023-02-16T21:50:33","guid":{"rendered":"https:\/\/switzerland.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=3201"},"modified":"2023-04-04T17:10:50","modified_gmt":"2023-04-04T15:10:50","slug":"site-ecommerce-comment-creer-des-sites-ecommerce-qui-vendent","status":"publish","type":"wcb_session","link":"https:\/\/switzerland.wordcamp.org\/2023\/session\/site-ecommerce-comment-creer-des-sites-ecommerce-qui-vendent\/","title":{"rendered":"Comment cr\u00e9er un site eCommerce optimis\u00e9 pour la vente?"},"content":{"rendered":"\n<p>La vente en ligne a \u00e9t\u00e9 renforc\u00e9e par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu&#8217;en 2019.&nbsp;<\/p>\n\n\n\n<p>Toutefois, g\u00e9n\u00e9rer des ventes sur internet n\u00e9cessite une bonne connaissance des leviers digitaux. \u00c0 ce titre, l\u2019<strong>optimisation du taux de conversion&nbsp;<\/strong>d\u2019un site eCommerce&nbsp;est devenu un \u00e9l\u00e9ment indispensable pour une strat\u00e9gie marketing efficace.&nbsp;<\/p>\n\n\n\n<p>D\u00e9couvrez une s\u00e9rie d\u2019optimisations (faciles \u00e0 mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vente en ligne a \u00e9t\u00e9 renforc\u00e9e par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu&#8217;en 2019.&nbsp; Toutefois, g\u00e9n\u00e9rer des ventes sur internet n\u00e9cessite une bonne connaissance des leviers digitaux. \u00c0 ce titre, l\u2019optimisation du taux de conversion&nbsp;d\u2019un site eCommerce&nbsp;est devenu un [&hellip;]<\/p>\n","protected":false},"author":20528050,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1680342000,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/switzerland.wordcamp.org\/2023\/files\/2023\/04\/wc-switzerland-2023-emilie-disner-comment-creer-un-site-ecommerce-optimise-pour-la-vente.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[3149],"footnotes":""},"session_track":[1079864],"session_category":[1079866,1079873],"class_list":["post-3201","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-aquarium","wcb_session_category-20min","wcb_session_category-zf-french"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"1st April 2023","time":"11:40"},"session_speakers":[{"id":"3149","slug":"emilie-disner","name":"Emilie Disner","link":"https:\/\/switzerland.wordcamp.org\/2023\/news\/speaker\/emilie-disner\/"}],"session_cats_rendered":"20min, French","_links":{"self":[{"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3201\/revisions"}],"predecessor-version":[{"id":3667,"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3201\/revisions\/3667"}],"speakers":[{"embeddable":true,"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/3149"}],"author":[{"embeddable":true,"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/edisner"}],"wp:attachment":[{"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=3201"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=3201"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/switzerland.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=3201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}